Display cartons



y 1960 R. J. HENNESSEY 2,946,433

DISPLAY CARTONS Filed July 11, 1958 I 57 I INVENTOR 34 Passe f/ennessey ATTORNEY DISPLAY CARTONS Russell J. Hennessey, St. Paul, Minn., assiguor to Waldorf Paper Products Company, Ramsey County, Mmn., a 1 corporation of Minnesota Filed July 11, 1958, Ser. No. 747,965

7 Claims. (Cl. 206-4519) This invention relates to an improvement in display display of single articles such as small cylindrical objects, sottles and the like.

\ Many display cartons have been produced for small objects which are usually sold singly. The purpose of these cartons is to make the article display stand out over other single objects of a similar nature but of a different brand. It is important that such cartons be easily set up and that the article being displayed may be readily inserted into display position. The object of the present invention lies in the provision of a display carton of this type.

A feature of the present invention resides in the provision of a display carton which comprises merely a series of rectangularly arranged side walls secured in tubular relation and having a partition wall extending across the carton parallel to the front thereof. This partition wall is provided with an aperture therein of proper shape to accommodate the article to be displayed and to frictionally hold the article. The front panel is provided with four rectangularly arranged fold lines which divide the center portion of the front panel into outer portions and a rectangular inner portion. This rectangular inner portion is divided into four flaps by cut line extending diagonally from the corners of the rectangular area and joining the center thereof. The four flaps are foldable to extend partially through the opening in the partition wall. As the article to be displayed is pressed into the opening in the partition wall, the four flaps are folded into angular relation to the front panel forming inclined panels encircling the object and providing an eifective display. The various flaps are held in place by the engagement of the object in the aperture.

A feature of the present invention resides in the simplicity with which the articles to be displayed may be inserted. By pressing the article to be displayed against the junctures between the flaps, these flaps may be simultaneously bent inwardly by the object to automatically extend partially through the opening in the partition. The inserting motion is continued until the article is in place, frictionally engaged in the aperture. Thus the insertion of the article is an. extremely simple operation which may be done either manually or mechanically through the use of a simple apparatus.

A further feature of the present invention resides in the fact that the display in preferred form comprises merely a tuck end carton which can be erected from flat form to rectangular form by existing machinery which may also operate to close the ends of the rectangular carton. Once the carton has been erected, it is only necessary to force the article to be displayed through the front of the carton and into the receiving aperture in the partition wall.

These and other objects and novel features of the present invention will be more clearly and fully set forth in the following specification and claims.

In the drawings forming a part of the specification,

2,946,433 Patented July 26, 1960 Figure 1 is a perspective view of the display carton in completed form.

Figure 2 is a vertical sectional view through the display illustrated in Figure 1.

Figure 3 is a horizontal sectional view through the display illustrated in Figures 1 and 2.

Figure 4 is a diagrammatic view of the carton blank of which the display is formed.

Figure 5 is a view similar to Figure 3 showing a slightly different form of construction.

While the exact form of the display carton may be varied to some extent, in general the carton is shown as including a side wall panel 10, a front wall panel 11, a second side wall panel 12, and a rear wall panel 13, the panels being connected by parallel fold lines 14, 15 and 16. A glue flap 17 is foldably connected to the rear wall panel 13 by fold line '19, this glue flap being usually of a width equal to substantially one-half of the width of the side wall panels 10 and 12. A partition wall panel 20 is foldably connected to the glue flap 17 along a line of fold 21 and a second glue flap 22 is foldably connected to the edge of the partition panel by a fold line 23.

The partition panel 20 is provided with an aperture 24 therein, the aperture 23 being of proper size and dimensions to snugly accommodate the article to be displayed which is indicated in certain of the figures by the letter B.

Closing flap 25 and 26 are foldably connected to the upper edge of the side wall panels 10 and 12 respectively along a fold line 27. A top closure flap 29 is foldably connected to the upper edge of the front panel 11 along a continuation of the fold line 27. A tuck flap 30 is foldably connected to the top flap 29 along a fold line 31.

The lower ends of the side wall panels 10 and 12 are hingedly connected along a fold line 32 to closing flaps 33 and 34 respectively. A bottom closure flap 35 is f0ldably connected to the lower edge of the front wall panel 11 along the fold line 32. A tuck flap 36 is foldably connected to the top closure panel 35 along a fold line 37. The ends of the wall panels may be closed in the usual manner by these flaps.

As indicated in Figure 4 of the drawings, a pair of fold lines 39 and 40 extend transversely across the front panel 11 along lines spaced from the upper and lower edges thereof respectively. These fold lines 39 and 40, together with the fold lines 14 and 15, define a rectangular central area in the front panel. Connected cut lines 41 and 42 extend diagonally inwardly from the juncture of the upper fold line 39 and the fold lines 14 and 15 to an apex 43 located centrally of the panel 11. Similarly, a pair of connected cut lines 44 and 45 incline upwardly from the inner sections of the lower fold line 40 and the fold lines 14 and 15 to a central apex 46. The apex 43 is connected to the apex 46 by a cut line 47.

This arrangement of cut lines provides a generally triangular upper flap 49, a generally triangular lower flap 5t and a pair of trapezoidal flaps 51 and 52 which are in abutting relation along the shorter parallel edges thereof. These flaps are so constructed and so proportioned as to extent partially through the aperture 24 in the assembled form of the carton as will now be described.

In the formation of the display carton, the glue flap 17 is adhered to the inner surface of the side wall 10 and the glue flap 22 is adhered to the inner surface of the side wall 12. This arrangement provides a rectangular carton having a center partition panel 20 which is parallel to the front and rear panels 11 and 13 respectively. The carton is shipped and stored in this flat shape. When the display is to be used, the various side walls are folded into rectangular relationship as indicated in the drawings, and the top closure flaps and bottom closure flaps are hinged down into carton-closing position.

When in this position, it is only necessary to urge the article B inwardly against the various flaps 49, 50, 51, and 52, flexing these flaps inwardly along their respective fold lines. Continued into inward movement of the article B causes the various flaps to extend partially through the aperture 24, the article holding the various flaps in this position. The various inwardly inclined flaps provide a three-dimensional effect which provides an attractive display for the article. During shipment the various cartons may be packed one upon the other in a shipping container, the articles being held from escape from their cartons by friction and by the fact that the articles are normally of substantially equal thickness to the thickness of the carton.

In Figure 5 of the drawings I disclose a constructionwhich differs from the display carton A only in the fact that the fold lines connecting the trapezoidal flaps to the remainder of the carton are spaced inwardly from the side edges 14 and of the front panel to provide a fiat frame encircling the display portion. In other words, the display opening need not extend the full width of the carton as is indicated in Figure 5.

The carton C illustrated in Figure 5 is identical to that previously described with the exception of the fact that the front wall panel 11' is connected to the side wall along 14 and 15' while the trapezoidal flaps 51 and 52' are connected to the front wall panel along fold lines 55 and 56 which are spaced inwardly a slight distance from the edge of the carton. In other respects the two forms of construction are identical.

It will be noted from Figure 2 of the drawings in preferred form, the lower edge 57 of the apeiture 24 is on substantially the same level as the fold line 40 supporting the triangular flap 50. As a result, when this flap 50 is folded inwardly, it forms a horizontal platform on which the article B is supported.

In accordance with the patent statutes, I have described the principles of construction and operation of my display carton, and while I have endeavored to set forth the best embodiment thereof, I desire to have it understood that obvious changes may be made within the scope of the following claims without departing from the spirit of my invention.

I claim:

1. A display carton including a rectangularly arranged front, rear, and side panels secured in tubular relation, a partition panel connecting said side panels between, and parallel to, said front and rear panels, said partition panel having .a generally rectangular aperture therethrough spaced from the edges thereof, a first pair of connected cut lines in said front panel converging downwardly from opposite sides of the front panel to an apex at the center of the front panel, a fold line spaced from, and parallel to, the upper edge of said front panel connecting the outer ends of said out lines to provide a generally triangular flap, a second pair of connected cut lines converging upwardly from opposite sides of said front panel to an apex at the center of the carton, a fold line parallel to and spaced from the lower edge of said front panel connecting the outer ends of said second cut lines to form a second generally triangular flap, a cut line connecting the apex of the first cut lines to the apex of the second cut lines, and fold lines parallel to the sides of said front panel connecting each outer end of the first cut lines to corresponding ends of the second cut lines to define a pair of trapezoidal flaps, said flaps being foldable into said aperture in said partition panel.

2. The structure of claim 1 and in which said lines of fold hingedly supporting said trapezoidal flaps are in line with the lines of fold connecting said front panel to said side panels.

3. The structure of claim 1 and in which the line of fold connecting the ends of the second cut lines is spaced from the lower edge of said front panel a distance substantially equal to distance between the lower edge of said aperture and the bottom of the partition panel, whereby the flap defined by said second cut lines may fold parallel to the bottom of the panels.

4. The structure of claim 1 and including a top closure at the upper ends of said panels.

5. A display carton in combination with an article to be displayed including rectangularly arranged front, rear, and side panels secured in tubular relation, a partition panel connecting said side panels between, and parallel to, said front and rear panels, said partition panel having a generally rectangular aperture therethrough spaced from the edges thereof, a first pair of connected cut lines in said front panel converging downwardly from opposite sides of the front panel to an apex at the center .of the '7 front panel, a fold line spaced from, and parallel to, the upper edge of said front panel connecting the outer ends from opposite sides of said front panel to an apex at the center of the car-ton, a fold line parallel to and spaced from the lower edge of said front panel connecting the outer ends of said second cut lines to form a second generally triangular flap, a out line connecting the apex of the first cut lines to the apex of the second cut lines, and fold lines parallel to the sides of said front panel connecting each outer end of the first cut lines to corresponding ends of the second cut lines to define a pair of trapezoidal flaps, said flaps being foldable into said aperture in said partition panel, said article being of proper proportions to fit snugly in said aperture, holding said flaps extending partially through said aperture.

6. A display carton in combination with an article to be displayed including rectangularly arranged front, rear and side panels connected in tubular relation, a partition panel connecting said side panels and parallel to said front and rear panels, said partition panel having an aperture therethrough of a shape to snugly accommodate the article to be displayed, four rectangularly arranged fold lines in said front panel, two of which are parallel to, and spaced from, the top and bottom edges of the front panel and the other two of which are parallel to the sides of the front panel, cut lines extending diagonally inwardly from the corners of the area defined by said rectangularly arranged fold lines and connected at the center of said area to provide upper and lower flaps connected to the front panel along said fold lines which are parallel to the upper and lower edges of said front panel, and side flaps along opposite sides of said front panel, said flaps being foldable inwardly to extend partially through said aperture, and said article being frictionally engaged in said aperture and holding said flaps extending partially through said aperture.

7. The structure of claim 6 and in which said lower flap extends parallel to the bottom of said panels to pro.- vide a supporting platform.

References Cited in the file of this patent UNITED STATES PATENTS 2,620,962 Powell Dec. 9, 1952 2,732,123 Bolding Jan. 24, 1956 2,845,758 Lowthian Aug. 5, 1958 

